Marketing Reporting Blog for Agencies

LinkedIn ads metrics explained in plain English for clients - what impressions, CTR, CPC, CPM and CPL actually mean, and which matter most. Read more.

What is a good cost per acquisition? A CPA is good when it sits below your profit per sale. See CPA benchmarks by channel and industry, and how to set yours.

Google Ads benchmarks by industry in 2026: average CPC, CTR, conversion rate and cost per lead for 20+ industries, plus how to report them to clients.

Learn how white label ppc reports let agencies deliver branded Google and Meta Ads results by email that clients actually read. See the full guide.

GA4 ecommerce reporting for agencies, explained: the purchase events, metrics and reports that show clients real revenue, and how to automate them. Read on.

Google Ads vs GA4 conversions never match - and that's normal. Here's why the two count differently, plus how to reconcile the numbers for clients.

A good CPM for Meta ads usually falls between $7 and $15, but it varies by industry, audience and season. Here is how to benchmark yours and report it well.

What is a good CTR for Facebook Ads? Most link click-through rates sit near 1%, but good depends on industry, objective and offer. See the benchmarks inside.

A good conversion rate for Google Ads usually sits around 3-6% on Search, but it varies by industry and intent. Here's how to benchmark and report yours.

What is a good cost per lead in marketing? See average CPL benchmarks by industry and channel, plus how agencies report lead cost to clients that stick.