A complete Google Ads reporting structure covering every metric clients need — from spend and CTR to ROAS and campaign breakdowns. Includes narrative guidance for writing client-facing summaries that explain the numbers in plain English.
A Google Ads report for agency clients should include: an executive summary in plain English, total spend vs budget, impressions, clicks, CTR, CPC, conversions, ROAS, and a campaign-level performance table — closing with clear next steps. Aim for 1–2 pages maximum.
A 3–5 sentence plain-English summary of campaign performance. Written for the client, not the analyst. Cover total spend, top-line results, and biggest win or concern.
How much was spent and how efficiently the budget was used.
How ads drove traffic and whether that traffic was qualified.
What you paid for each click and conversion.
The outcomes that matter most to the client.
Performance by campaign so clients understand where budget goes.
What happened, why it matters, and what the agency will do next.
ReportsMate connects to your Google Ads account and generates this exact report structure automatically — with AI-written narrative summaries — and emails it directly to your client on a schedule you set.
A Google Ads client report should cover: executive summary, total spend vs budget, impressions, clicks, CTR, CPC, conversions, conversion rate, ROAS, and campaign-level breakdown. It should close with plain-English takeaways and recommended next steps — not just raw numbers.
Most agencies send monthly Google Ads reports for standard retainer clients, and weekly reports for high-spend accounts (over $5,000/month) or during campaign launches. ReportsMate supports daily, weekly, and monthly scheduling.
Connect your Google Ads account to ReportsMate using OAuth authorization. Set a reporting schedule (daily, weekly, or monthly) and ReportsMate will automatically generate and email the report to your client on that schedule.
ROAS benchmarks vary significantly by industry. E-commerce typically targets 3–5x ROAS. Lead generation agencies track cost per lead rather than ROAS. Always compare ROAS to the client's target, not an industry average.
