A complete multi-platform marketing report structure for monthly client reports. Covers Google Analytics, Google Ads, Meta Ads, Google Search Console, and Google Business Profile — in a format clients understand and agencies can produce consistently.
A complete monthly marketing report for agencies covers: executive summary, Google Analytics traffic, Google Ads spend and results, Meta Ads performance, SEO via Search Console, local visibility via Google Business Profile, cross-platform insights, and clear next steps — all in plain English.
The most important section — the only section every client reads. Keep it to 3–5 sentences. Summarize the period in plain English: what went well, what needs attention, and what the agency is doing about it.
How the website performed this period and what drove traffic.
Paid search performance and spend efficiency.
Facebook and Instagram paid social performance.
Organic search visibility and keyword ranking progress.
For local businesses — how they appear in Google Maps and local search.
The synthesized view across all channels — where AI-generated insights are most valuable.
What the agency will do in the next period based on this data.
ReportsMate connects all five platforms and generates this exact multi-section report automatically — with AI-written narratives for each section — and emails it to your client branded with your logo.
A monthly marketing report should include: executive summary, website traffic (Google Analytics), paid search performance (Google Ads), paid social performance (Meta Ads), SEO progress (Google Search Console), local visibility (Google Business Profile if applicable), and cross-platform insights with plain-English recommendations.
A client marketing report should be long enough to cover all active channels but short enough that clients actually read it. Aim for 2–4 pages in PDF format. Executive summary should always be on page 1. Every additional section should be scannable — use numbers, charts, and bullet points rather than paragraphs.
Connect Google Analytics, Google Ads, Meta Ads, Google Search Console, and Google Business Profile to ReportsMate via OAuth. Set a monthly schedule per client. ReportsMate generates the report, writes AI narrative summaries for each section, and emails the branded report to your client on the first day of each month.
Email is the best format for client marketing reports. Clients read email — they often don't log in to dashboards or open PDF attachments. ReportsMate delivers reports as HTML emails that render perfectly on any device, with key metrics visible in the email body.
Write the executive summary last, after reviewing all the data. Keep it to 3–5 sentences. Lead with the most important result. Explain what it means in business terms (not marketing jargon). End with what the agency is doing next. ReportsMate's AI generates this automatically based on your actual data.
