Free calculators for marketing agencies
Use these free tools to model paid media outcomes, capacity, client profitability, and retention economics before making your next growth move.
UTM Builder
Build UTM-tagged campaign URLs for GA4 in seconds - source, medium, campaign, term and content with a one-click copy.
Open tool →Ad ROI Calculator
Calculate your ad campaign return in seconds. Enter ad spend, revenue, and fees to see ROAS, ROI percentage, and profit margin.
Open calculator →Client Profitability Calculator
Understand which clients are truly profitable by comparing retainers, team hours, and overhead costs in one simple calculator.
Open calculator →Google Ads Budget Calculator
Estimate your required monthly Google Ads budget based on lead targets, conversion rate, and average cost per click.
Open calculator →Reporting Time Savings Calculator
Estimate how much time and payroll cost your agency can save by automating client reporting workflows.
Open calculator →Agency Capacity Calculator
Calculate your agency’s realistic client capacity based on team hours, utilization, and average delivery time per account.
Open calculator →CPA Goal Calculator
Set realistic target CPA and max CPC thresholds using margin, conversion rate, and campaign budget assumptions.
Open calculator →Ad Spend Efficiency Calculator
Estimate recoverable ad spend by modeling improvements in CTR and conversion rate without increasing total budget.
Open calculator →Break-Even ROAS Calculator
Find the minimum ROAS your campaigns must hit to break even after margin, fulfillment, and management costs.
Open calculator →Client LTV Calculator
Estimate the long-term value of each retainer client using monthly fee, retention period, and churn assumptions.
Open calculator →Churn Cost Calculator
Measure the true annual revenue damage from client churn and estimate the retention ROI of reducing account loss.
Open calculator →ROAS Calculator
Free ROAS calculator: enter ad spend and revenue to get your return on ad spend instantly, plus target ROAS needed to hit a profit goal.
Open calculator →CPM Calculator
Calculate CPM, total ad cost, or impressions from any two values. Free cost-per-thousand-impressions calculator for media planning.
Open calculator →Conversion Rate Calculator
Work out conversion rate from visitors and conversions, and see how many extra conversions each uplift point is worth. Free CVR calculator.
Open calculator →CTR Calculator
Calculate click-through rate from impressions and clicks, and see the clicks a better CTR would earn. Free CTR calculator with benchmarks.
Open calculator →Engagement Rate Calculator
Calculate social media engagement rate by reach or by followers. Free tool for Instagram, TikTok, LinkedIn and Facebook reporting.
Open calculator →CAC Calculator
Calculate customer acquisition cost from marketing spend and new customers, plus your LTV:CAC ratio and payback period. Free CAC calculator.
Open calculator →Marketing Budget Calculator
Calculate a marketing budget from revenue using industry-standard percentages, split across channels. Free budget planning calculator.
Open calculator →Agency Retainer Calculator
Price a profitable agency retainer from delivery hours, hourly cost and target margin. Free retainer pricing calculator for agencies.
Open calculator →Email Marketing ROI Calculator
Calculate email marketing ROI from list size, open and click rates, conversion rate and order value. Free email ROI calculator.
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