Marketing Reporting Blog for Agencies

Learn how white label ppc reports let agencies deliver branded Google and Meta Ads results by email that clients actually read. See the full guide.

GA4 ecommerce reporting for agencies, explained: the purchase events, metrics and reports that show clients real revenue, and how to automate them. Read on.

Google Ads vs GA4 conversions never match - and that's normal. Here's why the two count differently, plus how to reconcile the numbers for clients.

A good CPM for Meta ads usually falls between $7 and $15, but it varies by industry, audience and season. Here is how to benchmark yours and report it well.

What is a good CTR for Facebook Ads? Most link click-through rates sit near 1%, but good depends on industry, objective and offer. See the benchmarks inside.

A good conversion rate for Google Ads usually sits around 3-6% on Search, but it varies by industry and intent. Here's how to benchmark and report yours.

What is a good cost per lead in marketing? See average CPL benchmarks by industry and channel, plus how agencies report lead cost to clients that stick.

Google Ads impression share explained: what it means, how it's calculated, lost impression share, and how to report it to clients clearly. Read the guide.

What is a good CPC for Google Ads? A good cost per click is one that hits your target CPA profitably. See the benchmarks and how to judge your own.

Learn how to present PPC results to clients so they trust the numbers, see the value in your work and renew - with a simple email-first reporting process.