Marketing Reporting Blog for Agencies
Guides, templates and best practices for automated client reporting - Google Ads, GA4, Meta Ads, Search Console and more.
GA4 default channel grouping explained in plain English. What Direct, Organic Search and Unassigned actually mean, and how to explain them to your clients.
GA4 engagement rate vs bounce rate in plain English - what counts as an engaged session, what a good rate looks like, and what to tell your clients.
Google Ads Performance Planner explained in plain English - how the forecast is built, how accurate it really is, and how to report it to clients. Read on.
Google Ads video campaign reporting explained - the YouTube metrics clients care about, what counts as a view, and how to send it all automatically.
A practical guide to Google Ads account structure for reporting - naming conventions, ad group rules and labels that map cleanly to client reports.
Keywords vs search terms in Google Ads, explained in plain English, plus match types, the search terms report and how to report both to your clients.
The Google Ads bid strategy report explained - what learning, limited and misconfigured mean, and how to read Smart Bidding for clients. Start here.
How to build local services ads reporting clients actually read, including the LSA metrics that matter, where the data lives and how to automate delivery.
GA4 key events vs conversions explained in plain English - what Google renamed, why your ads numbers differ, and what to tell clients. Read the full guide.
Search console vs GA4 organic traffic never matches exactly, and that is normal. Here is what each tool counts, why the numbers differ, and how to explain it.