Marketing Reporting Blog for Agencies

Real SEO report examples for clients, section by section, with the metrics worth showing and the ones to cut. Copy the structure that gets read and replied to.

Compare the best marketing reporting software for agencies in 2026, including email-first reports clients actually open. See how the tools stack up.

A practical guide to hospitality marketing reporting - the KPIs restaurant, hotel and venue clients care about, and how agencies automate the reporting.

Client reports going to spam? Here is what our own delivery data shows about report email deliverability, plus the sender fixes that actually work. Read on.

Four ways to export Google Ads data to Google Sheets, from a one-off download to a scheduled script, plus when a spreadsheet is the wrong destination.

How the GA4 BigQuery export works, when sampling limits make it worth setting up for client reporting, and when it is overkill for your agency. Read on.

PDF marketing reports for clients look tidy but tell you nothing. Compare PDF vs email reporting on opens, deliverability and branding. See how it works.

Year over year vs month over month reporting explained - which comparison period to use, how seasonality distorts the numbers, and what clients should see.

The client reporting mistakes that quietly cost agencies retainers, from vanity metrics to average position, plus what to send instead. See the fixes.

How to prove marketing ROI to clients with a repeatable framework, the metrics that carry the argument and reports clients open. Read the full guide.