Marketing Reporting Blog for Agencies

Google Ads impression share explained: what it means, how it's calculated, lost impression share, and how to report it to clients clearly. Read the guide.

What is a good CPC for Google Ads? A good cost per click is one that hits your target CPA profitably. See the benchmarks and how to judge your own.

Learn how to present PPC results to clients so they trust the numbers, see the value in your work and renew - with a simple email-first reporting process.

A practical PPC audit report template for clients, covering the exact sections, metrics and structure that turn a paid search audit into action. Read on.

The 8 Google Ads reporting best practices agencies use to keep clients: what to include, how often to send, and why email-first reports get read. Read on.

The Google Ads search terms report shows the real queries that triggered your ads. Learn how to read it, find negatives and cut wasted spend. Read on.

Choosing agency reporting software in 2026? Compare features, pricing and email-first delivery to find the platform your clients will actually read.

Performance max reporting made simple for agencies - which google pmax metrics matter, what clients need to see, and how to automate email-first reports.

An annual marketing report template your clients actually read - the sections, metrics and cadence that make a year-end report land, plus how to automate it.

A Google Business Profile report template for clients: the sections and metrics to include, explained in plain English, plus how to automate delivery.