Marketing Reporting Blog for Agencies

A practical guide to GA4 explorations for agencies - which technique to use, how to build one, where the limits bite, and how to get the answers to clients.

Understand the GA4 traffic acquisition report, session default channel group and what each channel really means for clients. Read the plain-English guide.

Google Business Profile vs Google Analytics data never matches. Here is why GBP website clicks and GA4 sessions disagree, and how to explain it to clients.

Multi-location Google Business Profile reporting, minus the spreadsheet night. How agencies pull, group and send location-level GBP data clients read.

The Google Ads audience report shows who actually sees and converts on your ads. Here is how to explain audience segments to clients in plain English.

A practical guide to PPC lead quality reporting for clients, covering lead scoring, qualified lead tracking and the metrics that prove pipeline value.

The Google Ads ad schedule report shows which days and hours actually convert. Here is how to read it, act on it and put it in front of clients. Read more.

The Google Ads recommendations report explained in plain English for clients - what optimisation score means, which suggestions to apply and which to skip.

A plain-English guide to the Google Ads landing page report - what each column means, what landing page experience really is, and how to explain it to clients.

Google ads manager account reporting explained for agencies - what an MCC rollup does well, where it stops, and how to get client-ready reports out. Read on.